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Twitter introduces ‘promoted stickers’ for brands, with Pepsi as first partner

Twitter made its stickers for photos available to everyone at the end of last month, and now the company has quickly followed that up with the launch of its first branded stickers.

Twitter calls them “promoted stickers” but essentially they are branded stickers… well subtly branded stickers, at least.

Pepsi is the first partner on board in an undisclosed deal that allows Twitter users to plaster stickers designed by the fizzy pop company onto their photos. Doing so and posting the photo triggers a hashtag to appear inside the tweet, which makes it discoverable to Pepsi — perhaps for further promotion or competitions — and that, in turn, helps promote the brand in a different way on Twitter. That’s the theory, anyway.

Source - Read More: techcrunch.com

 
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95 Awesome Social Media Facts You Should Not Ignore

It’s been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.

Source - Read More: www.jeffbullas.com

 
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Twitter will tell brands more about people who see their tweets, visit their sites

Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information.

On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts. And it’s making it easier for any brand using the tool to find out about people who may have come across the brand’s tweets or stumbled onto its website.

Source - Read More: marketingland.com

 
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Introducing #Stickers on Twitter #twittermarketing

Coming soon: add accessories, props, and emojis to your photos on Twitter, and see how stickers are being used by people around the world.

Source - Read More: blog.twitter.com

 
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Twitter’s newest feature makes it easier to embed timelines

Twitter is now letting developers add timelines to Websites with an update to its Publisher Website that lets them plug in a URL and get an customized feed.

Source - Read More: thenextweb.com

 
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