Essentially, Google is the new storefront. No wonder Amazon is doubling down on its advertising platform. American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK.
Source - Read More: www.forbes.com