Essentially, Google is the new storefront. No wonder Amazon is doubling down on its advertising platform. American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK.
Source - Read More: www.forbes.com
A new study lends credence to what you’ve probably always suspected: social media is having a pretty negative effect on teenagers — Instagram and Snapchat being the worst culprits. The study, published today and called “Status of Mind,” was conducted by researchers for the Royal Society for Public Health in the UK. T
Source - Read More: thenextweb.com
Do you trust LinkedIn to keep a secret? If you do, you might let the company tell corporate recruiters you’re looking for a new job. LinkedIn has introduced a new feature in the US, UK, Canada, and Australia called Open Candidates.
Source - Read More: qz.com
Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings.The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer for Pure Fx in the UK. Notice the stars are replaced with “94% positive rating.”
Source - Read More: searchengineland.com
2015 was a big year for the world of work. From the increasing use of mobile technology, the introduction of Gen Z into the workforce, the flexible workday, and an increased value placed on employee engagement initiatives, the workplace has been changing a lot. Things have been changing in the area of enterprise communications, too.
