Facebook users have raised more than $1 billion on the platform for personal causes and nonprofits in the three years since the company launched the first of its fundraising features.
Facebook fundraisers have one big advantage over other methods of fundraising: they’re right there in your feed, a place you visit every day. They remind users that they can donate right there and then, with just a couple of clicks. They can be hard to ignore. In the right moment, they can also go viral: In June, as people in the US were seeing news of the Trump administration’s family separation policy at the border, one couple started a Facebook fundraiser for an organization that helps immigrants, immediately surpassing its modest goal and raising millions.
Source - Read More: qz.com