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How Voice-Activated Tech Will Change Content Marketing #contentmarketing

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people.

 

There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are now performed from mobile devices, and a growing percentage of those are voice searches – at least 20% according to the last figures confirmed by Google.

 

This evolution in the way that people are looking for and consuming information means that your content marketing strategy also needs to adapt. SEO needs a different approach when you’re optimizing for voice search, and your content does too.

Source - Read More: marketinginsidergroup.com

 
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People have raised $1 billion on Facebook for different causes  

Facebook users have raised more than $1 billion on the platform for personal causes and nonprofits in the three years since the company launched the first of its fundraising features.

 

Facebook fundraisers have one big advantage over other methods of fundraising: they’re right there in your feed, a place you visit every day. They remind users that they can donate right there and then, with just a couple of clicks. They can be hard to ignore. In the right moment, they can also go viral: In June, as people in the US were seeing news of the Trump administration’s family separation policy at the border, one couple started a Facebook fundraiser for an organization that helps immigrants, immediately surpassing its modest goal and raising millions.

Source - Read More: qz.com

 
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Facebook users becoming more cautious and critical, says Pew –

Ahead of Facebook COO Sheryl Sandberg testifying before Congress later today, where she will be questioned alongside Twitter CEO Jack Dorsey as US lawmakers wrestle with how to regulate social media platforms (and even just to get bums on seats, given Google’s Larry Page declined to attend), …

Source - Read More: techcrunch.com

 
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Archive.org’s Wayback Machine is legit legal evidence, US appeals court judges rule

The Wayback Machine’s archive of webpages is legitimate evidence that may be used in litigation, a US appeals court has decided.

The second circuit ruling supports a similar one from the third circuit – and, taken together, the decisions could pave the way for the Internet Archive’s library of webpages to be considered evidence for countless future trials.

Source - Read More: www.theregister.co.uk

 
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Many Marketers Plan to Up Their Investment in Influencer Marketing

significant number of marketers are seeing the value in influencer marketing, at least according to a study from marketing firm WhoSay.

Some 70% of US agency and brand marketers said they “agree” or “strongly agree” that influencer marketing budgets will increase in 2018.

Source - Read More: www.emarketer.com

 
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