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TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.

Source - Read More: businessesgrow.com

 
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360 Video for Marketers: What You Need to Know

Social Media Marketing Podcast 221. In this episode Ryan Anderson Bell explores what you need to know to get started with 360 video.

Source - Read More: www.socialmediaexaminer.com

 
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New Report Shows Consumers Prefer to Watch Video Content on Facebook vs. Youtube (Analysis)

Promo by Slidely, a digital video solution trusted by Disney, Bose, Hilton, Century 21, and several other high profile clients, released a new survey yesterday that reveals some interesting consumer behaviors. The survey, dubbed the ‘2018 PROMO Online Video-Watching Habits Survey,’ asked 500 consumers worldwide about their video watching and media consumption habits and which channel they preferred to watch branded video on. Out of the polled group, 44% of consumers watch at least five videos online per day and of that group, 35% said they watch upwards of ten videos per day.

Source - Read More: www.relevance.com

 
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Facebook is looking to avoid YouTube’s pitfalls by providing marketers a slew of tools to keep their ads away from less desirable content

Facebook wants to prove that it has the technology chops to address marketers’ brand-safety concerns — before something really bad happens.

The tech giant is rolling out new tools to monitor when ads might appear next to dicey content — think a graphic video or a controversial news site like Breitbart. While Facebook has stepped up its efforts to police content, including hiring 3,000 people to specifically keep content from being shared on the platform, brand safety is subjective for a lot of advertisers and many marketers have asked for more control around where their ads appearing.

Source - Read More: www.businessinsider.com

 
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Five Reasons Video Content Should Be Among Your Marketing Tactics In 2018

From its ability to be completely customized to its proven ROI, marketers should shift their focus towards video content in 2018.

Source - Read More: www.forbes.com

 
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