Many companies today are investing in video, yet most fail to get optimum bang for their buck.
Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos, how-tos, interviews with executives or other evergreen footage, it’s important to consider how you might recycle these assets.
Most companies fail to reuse videos as part of new marketing efforts, which is tantamount to leaving money on the table.
Here are four ways to wring more marketing value out of videos:
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