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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.

Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.

That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:

Source - Read More: www.entrepreneur.com

 
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TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.

Source - Read More: businessesgrow.com

 
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360 Video for Marketers: What You Need to Know

Social Media Marketing Podcast 221. In this episode Ryan Anderson Bell explores what you need to know to get started with 360 video.

Source - Read More: www.socialmediaexaminer.com

 
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New Report Shows Consumers Prefer to Watch Video Content on Facebook vs. Youtube (Analysis)

Promo by Slidely, a digital video solution trusted by Disney, Bose, Hilton, Century 21, and several other high profile clients, released a new survey yesterday that reveals some interesting consumer behaviors. The survey, dubbed the ‘2018 PROMO Online Video-Watching Habits Survey,’ asked 500 consumers worldwide about their video watching and media consumption habits and which channel they preferred to watch branded video on. Out of the polled group, 44% of consumers watch at least five videos online per day and of that group, 35% said they watch upwards of ten videos per day.

Source - Read More: www.relevance.com

 
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Facebook is looking to avoid YouTube’s pitfalls by providing marketers a slew of tools to keep their ads away from less desirable content

Facebook wants to prove that it has the technology chops to address marketers’ brand-safety concerns — before something really bad happens.

The tech giant is rolling out new tools to monitor when ads might appear next to dicey content — think a graphic video or a controversial news site like Breitbart. While Facebook has stepped up its efforts to police content, including hiring 3,000 people to specifically keep content from being shared on the platform, brand safety is subjective for a lot of advertisers and many marketers have asked for more control around where their ads appearing.

Source - Read More: www.businessinsider.com

 
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