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6 ways to boost videos’ reach and longevity 

Many companies today are investing in video, yet most fail to get optimum bang for their buck.

Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos, how-tos, interviews with executives or other evergreen footage, it’s important to consider how you might recycle these assets.

Most companies fail to reuse videos as part of new marketing efforts, which is tantamount to leaving money on the table.

Here are four ways to wring more marketing value out of videos:

Source - Read More: www.prdaily.com

 
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Twitter’s Q4 Profitability Bodes Well For 2018

Twitter reported solid growth in revenues in Q4, and for the first time in its history the company achieved GAAP profitability as net income rose to $91 million.

Source - Read More: www.forbes.com

Video ads are driving more engagement and sales for advertisers. We see it happening on all social media channels.

 
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Facebook Launched a Gaming Creator Pilot Program

Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network.

Source - Read More: www.adweek.com

 
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The 3-Step Formula for Successful Facebook Video Ads

Follow these three steps for creating video ads that turn prospects into customers.

Source - Read More: www.entrepreneur.com

 
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YouTube SEO 101 #seo #contentmarketing

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.

 

It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements.

When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process. 

 

Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.

 

Source - Read More: searchengineland.com

 
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