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The Ultimate Guide to Video Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Source - Read More: blog.hubspot.com

 
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8 Video Marketing Mistakes That Are Killing Your Sales

Video marketing is just a tool, and just like any other tool, it has to be used right. If you want to achieve results, avoid making these mistakes.

Source - Read More: www.jeffbullas.com

 
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7 Ways to Increase Your Facebook Reach with Video

How do you increase reach and engagement for specific channels? It depends on the channel – but on Facebook, using video will give you a boost. Here’s how to use social analytics for maximum impact.

Source - Read More: www.netbase.com

Over the last couple of years video has become the best way to get social reach for your marketing content. Companies do not need to spend thousands of dollars to create branded videos, in many cases this can be done using a device like your iPhone and a well planned video marketing strategy.

 
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The 3 Types of Marketing Videos: Where to Host, Post and Get The Most

How can video marketing help my business? Where should I host my videos? In this post we’ll explore specifically how and why video marketing is effective by breaking down the three types of marketing videos.

Source - Read More: www.orbitmedia.com

 
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Civic NationVoice: The Skyline College Promise Is Helping More Students Complete Their Education. Here’s How.

When it comes to video advertising, small businesses have to navigate and adapt to a sea of changes —  most recently Facebook’s algorithm news . Having delved into what the changes mean for my company, we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the video methods that have worked in the past and incorporate them into their daily video marketing strategies. Instead of trying to figure out a way around Facebook’s recent changes, learn how to capitalize on them, creating video content that will keep you high in your customers’ feeds.
With that said, Mark Zuckerberg’s announcement that Facebook is shifting the focus of its news feed to favor personal stories and exchanges between users has once again left small businesses and video marketers without a clear roadmap of what’s ahead. But before you abandon ship, here are three ways your business can use the new algorithm to your advantage and set your brand up for success on social media.

Source - Read More: www.forbes.com

 
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