Facebook Twitter Gplus LinkedIn E-mail RSS

The Impact of Responsive Design on Email Engagement

Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.

The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters.

More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found.

Source - Read More: www.marketingprofs.com

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
© Designated trademarks and brands are the property of their respective owners.