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Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

Via Scoop.itMarketingHits

Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies.

Via www.marketingprofs.com

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