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Tracking Mobile Visitors in Google Analytics: A Checklist Guide

It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers are increasing. Econsultancy’s Christmas Online Shopping Survey reported that 24% of shoppers used mobile devices for Christmas shopping in 2012. We are even starting to see a preference for mobile usage over desktops. A study by Nielsen and Google published last month found that 77% of mobile searches are performed in a location (home, work, etc.) where a PC is likely to have also been available.

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