GIFs are making a comeback as engaging and fun marketing tools. So this year, be sure to include them in your marketing plans. 

First, let’s define a GIF.

Put simply, a GIF (graphics interchange format) is a digital image format similar to JPEGs and PNG files. GIFs can be used for still pictures, but GIFs’ popularity stems from their ability to support simple animations.  

Source - Read More: www.marketingprofs.com