What is a content marketing platform (CMP)? Until a month ago, I didn’t quite know the answer — or the number of ways a CMP could impact a marketing team. Content marketing revenue is projected to exceed $300 billion this year — showing that content has become a requirement for brands, and it’s not going away any time soon. That’s because content marketing allows brands to build trust with audiences through relevant communication and thought leadership. More importantly, content enables brands to engage with audiences in different, non-traditional ways.

Source - Read More: insights.newscred.com