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Why Wendy’s is making fun of Burger King #twittermarketing

hen Wendy’s posted a tweet boasting about its super value meal, long-time rival Burger King was quick to respond with a tweet showcasing its better value meal deal. Wendy’s wasted no time and, after being prompted by a Twitter fan, shot back at Burger King, stating their food was at least edible. This was just one of many tweets from Wendy’s lately, part of what people are calling the “Wendy’s Roast.” Wendy’s has also been burning brands like McDonald’s, while also just ripping on the Twittersphere in general.

Source - Read More: www.theglobeandmail.com

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