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With a little help from technology, you can harness the power of social media for customer service

Via Scoop.itMarketingHits

Not only do people care about customer service received from businesses, but they also care more than they did last year, according to the American Express Global Customer Service Barometer survey released this month.

The bad news is that the survey says consumers tell more people about a bad customer-service experience — an average of 16 — than about a good one — an average of nine. Think how much further those comments travel when they’re posted on social networks and can be seen and reposted.
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