Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates smartphones and tablets called Responsive Web Design (RWD).
“The thing we’re seeing with Responsive Design is that it’s being deployed everywhere,” says Nick Angiolillo, senior front-end engineer, Alexander Interactive, a human-centred web design agency. “Now that people do so much on mobile, you’re seeing responsive web apps, ecommerce sites and games.”
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